Trex in demand in 2025

Trex in demand in 2025: Big brand moves that are building even bigger customer demand

From TV screens and social feeds to glossy interiors magazines and garden blogs, Trex is making waves across the UK in 2025. And the result? More customers than ever are recognising the name, understanding the benefits, and actively asking for Trex by name.

Here’s a look at some of the headline activity behind the brand’s growing visibility this year — and why merchants and installers are seeing the difference.

On screens and in search

This spring and summer, Trex aired a targeted Sky AdSmart campaign — viewed over 2.5 million times by UK homeowners. With content tailored to key TrexPRO regions, the campaign helped to push the brand front-of-mind for those actively investing in their outdoor spaces.

At the same time, Trex has seen a major boost in online performance. Organic traffic is up significantly year-on-year, with the brand now ranking on page one for key non-branded terms like “composite decking”. Paid search activity is also delivering high levels of engagement — with strong conversion rates and a clear return on investment.

Social growth and influencer buzz

Social channels have seen impressive growth this year, with reach and engagement up across the board. Instagram and Facebook have delivered standout results, while Pinterest and YouTube are continuing to grow in both impressions and clicks.

Home and garden influencers are also playing a part. Content creators such as @KLK.Interiors and @ScottDIY — with a combined following of over 1.3 million — have been sharing their Trex installs, styling advice and how-to content with large, engaged UK audiences.

PR and press coverage

Trex has featured in a wide range of national lifestyle titles this year, including Ideal Home, Country Living, Living Etc, and the Daily Express. This PR activity has significantly increased brand visibility among homeowners at the point of inspiration and planning — reinforcing Trex as the go-to premium decking choice.

What we’re hearing from installers – Trex in demand!

It’s not just the numbers that tell the story — the feedback from TrexPRO installers confirms the shift in awareness and demand:

“Customers already know Trex. They trust it — and they’re asking for it before I’ve said a word.”
— Jason Schellenberg

“I used to explain what Trex was. Now they’ve already picked a colour.”
— Paul Smythe

“It’s the busiest I’ve been since Covid — and it’s all Trex.”
— Sam Buckland

Keep your content up to date

To help merchants and installers keep up with this momentum, we’ve released a brand-new set of lifestyle imagery, install photography and campaign visuals — available now via the Trex Digital Asset Library.

You can use these assets on your own website, in-store displays or social channels to stay aligned with the latest Trex branding and keep your presence looking sharp.

👉 Access the Digital Asset Library here

Need a login? Just request access here or get in touch with the Arbor Forest team and we’ll get you set up.